Make it real
Choose your words carefully, because your reader will picture whatever you describe.
Choose your words carefully, because your reader will picture whatever you describe.
You may not recognise yourself as an expert, but your younger self would.
The way Jacob Rees-Mogg uses language is just as important than what he actually says.
The pratfall effect makes imperfect brands more appealing. So why don’t marketers use it themselves?
A sample will be unrepresentative, and get our relationship off to a bad start.
Engaging writing is conversational, concrete and rooted in the reader’s worldview.
Why do we see millennials as another species? Maybe it’s a compliment…