Terrible tone of a truculent Tory
The way Jacob Rees-Mogg uses language is just as important than what he actually says.
Imperfection sells
The pratfall effect makes imperfect brands more appealing. So why don’t marketers use it themselves?
Why I don’t do free copywriting samples
A sample will be unrepresentative, and get our relationship off to a bad start.
How to write engagingly
Engaging writing is conversational, concrete and rooted in the reader’s worldview.
