Branding and language
On the copywriting and branding opportunities presented by a multilingual culture.
The star that was Steve
Steve Jobs made Apple in his own image: secretive, focused, brilliant. What will it do without him?
Sainsbury’s slogans through the years
A review of Sainsbury’s slogans, from ‘Quality perfect, prices lower’ through to ‘Live well for less’.
What is Brand Melody™?
Brand Melody™ promises to reconnect human branding with product, culture, people and the human networks they create and inhabit.
Know your B2B value proposition
Before you approach customers, you should know the particular value and benefit you offer them.
Brands aren’t made of branding
Affection for unlikely brands shows that the real driving force behind them is customer experience, not marketing.
Evolution of a freelance website
A post tracing the evolution of the ABC website over the last eight years.
Marketing with 20:20 vision
Marketers are just as prone to flawed decision-making as everyone else. This post looks at the way in which some common cognitive biases affect marketing decisions.