Branding Archives - Page 2 of 4

Branding · Copywriting

A world without ads

What would life be like if advertising didn’t exist?

Tom Albrighton

October 9, 2014

Branding · Digital and social

Nobody loves brands

The idea of brand love doesn’t hold up when we look at our own experience.

Tom Albrighton

May 1, 2014

Branding · Copywriting · Copywriting reviews · Tone of voice

It’s OK to sell things

It’s time for the New Honesty.

Tom Albrighton

September 27, 2013

Branding · Content marketing · Digital and social · Storytelling

What is brand storytelling, anyway?

I don’t know quite what ‘brand storytelling’ means, and I’m not sure anyone else does either.

Tom Albrighton

July 22, 2013

Branding · Copywriting reviews · Tone of voice

What a difference a word makes

How Boots shifted its values by adding one word to its brand tagline.

Tom Albrighton

June 13, 2013

Branding · Copywriting · Copywriting reviews

Best poster ever

An audacious branding coup analysed.

Tom Albrighton

May 17, 2013

Branding · Copywriting · Copywriting reviews

Scrunch, fold or cringe?

Trigger warning: bum-wiping.

Tom Albrighton

February 7, 2013

Branding · Tone of voice

Whose tone of voice is it anyway?

Brand tone of voice is a blend of the writer’s voice and the client’s. So who really owns it?

Tom Albrighton

June 27, 2012

Branding · Digital and social

Long live the consumer

Apparently the consumer, like traditional marketing, is dead. Or is she?

Tom Albrighton

May 3, 2012

Branding

The NNF rebrand and creative talent

My thoughts on the Norfolk & Norwich Festival rebrand, which went to an agency from Colchester.

Tom Albrighton

March 8, 2012

Branding · Copywriting

Why marketing is evil

Is marketing bad for us, and our society?

Tom Albrighton

February 23, 2012

Branding · Tone of voice

Why no ads for the olds?

Why does so little advertising target older people effectively?

Tom Albrighton

February 8, 2012