Narcissism on the net
Why web celebrities make a packet out of talking about themselves. A guest post from Alastaire Allday.
An honest look at content marketing
A clear-eyed look at what it takes to climb the content mountain.
How to value content as an asset
Content creation is often regarded as a marketing overhead.
Why you should write your own blog
Blogging is a special kind of writing, and one that shouldn’t be outsourced.
Why I don’t swear on Twitter
Many Tweeters use strong language, but I’m not one of them. Here’s why.
Aggro down the Old Twitter
Exploring the problem of Twitter arguments via a pub metaphor.
12 new Twitter buzzwords
Twelve made-up buzzwords you can use to impress your friends.
Long live the consumer
Apparently the consumer, like traditional marketing, is dead. Or is she?
The madness of QR codes
Why using QR codes in traditional advertising just doesn’t make sense.
My greatest blogging hits (and misses)
A compilation of my most and least successful blog posts.