On SOPA and freedom
SOPA threatens to curtail our digital freedoms. But are those freedoms really worth having anyway?
Eternal sunshine of the social site
Social sites like Twitter have a built-in bias towards larger networks, and positive sentiment. But is that really healthy?
Engagement smells fishy
What a spoof of social-media engagement tells us about what really makes people more likely to buy.
How social media ruined our lives
Social media – so much to answer for. Here’s the case for the prosecution…
Losing faith in social media
Selling through social is an article of faith for marketers. But where’s the evidence?
5 tips for self-promotional list posts
Want to promote yourself? Write a list post using these five handy tips. Written by me.
How to guest post on a blog
Guesting on a blog is a great way to gain exposure and SEO benefit. Here’s how to get the most from it.
This is a grumpy contrarian blog post
This is a grumpy contrarian blog post about some aspect of marketing or advertising.