The iPod Classic offered a purity of experience that its successors just can’t match.
Comparing Sony’s PS4 launch ad with Apple’s ‘Pencil’ spot for the iPad Air.
Sometimes, the old adage about benefits v features just doesn’t apply.
I don’t know quite what ‘brand storytelling’ means, and I’m not sure anyone else does either.
Steve Jobs made Apple in his own image: secretive, focused, brilliant. What will it do without him?
A look at the copywriting choices made by four of the UK’s premium crisp brands.
The Apple iPad is sure to change the way digital marketers reach certain segments, or promote certain products.