Tag: Apple

Why I loved the iPod Classic Why I loved the iPod Classic

The iPod Classic offered a purity of experience that its successors just can’t match.

PS4 and iPad Air ads reviewed PS4 and iPad Air ads reviewed

Comparing Sony’s PS4 launch ad with Apple’s ‘Pencil’ spot for the iPad Air.

Don’t tell it like it isn’t Don’t tell it like it isn’t

Accentuate the positive, eliminate the negative?
Sell on features, not benefits Sell on features, not benefits

Sometimes, the old adage about benefits v features just doesn’t apply.

What is brand storytelling, anyway? What is brand storytelling, anyway?

I don’t know quite what ‘brand storytelling’ means, and I’m not sure anyone else does either.

Is Apple losing its way? Is Apple losing its way?

Is Apple’s star about to fall, or can it sustain its amazing success?
The star that was Steve The star that was Steve

Steve Jobs made Apple in his own image: secretive, focused, brilliant. What will it do without him?
A compilation of cutesy crisp copy A compilation of cutesy crisp copy

A look at the copywriting choices made by four of the UK’s premium crisp brands.

How the Apple iPad could change digital marketing How the Apple iPad could change digital marketing

The Apple iPad is sure to change the way digital marketers reach certain segments, or promote certain products.