The way Jacob Rees-Mogg uses language is just as important than what he actually says.

Cake, war, game of poker, prison, Holy Grail… how do metaphors shape our thoughts about Brexit?

Are copywriters really paid to lie?

A Brexit fable for those who remember The Magic Roundabout.

’Tis the season to be jolly worried. About a lot of things.

Why I feel this year’s John Lewis Christmas ad is a missed opportunity.

If you loved something, why wouldn’t you want to share it?

If the Labour party splits, how could the moderate element rebrand itself?

Marketers love to keep it simple, but is that always the right approach?