Tag: David Ogilvy

The story of a book cover The story of a book cover

What happened when I tried to imagine a writing book without pencils on the cover.

How to become a freelance copywriter How to become a freelance copywriter

A guide to becoming a freelance copywriter in the UK market.

How to build freelance confidence How to build freelance confidence

Some thoughts on how to be a more confident freelancer.

The consumer is your husband The consumer is your husband

The lack of female creatives is bad news commercially as well as morally.

Losing faith in social media Losing faith in social media

Selling through social is an article of faith for marketers. But where’s the evidence?

Write better, not more Write better, not more

Poets have got a lot to teach copywriters.

This is a grumpy contrarian blog post This is a grumpy contrarian blog post

This is a grumpy contrarian blog post about some aspect of marketing or advertising.