Skip to content
Persuasive copywriting 5: Scarcity

Persuasive copywriting 5: Scarcity

Persuasive copywriting is a matter of exploiting a number of proven, well-established principles. The principle of scarcity states that people value something more if it is in short supply.

How to write compelling calls to action

Calls to action are an essential part of any marketing material or website. This guide explains how to identify your desired customer response, then craft a call to action to push readers towards action.

Persuasive copywriting 3: Consistency

Persuasive copywriting 3: Consistency

The principle of consistency states that people align their actions with their clear commitments. Once they’ve made a public or explicit commitment, they tend to stick to it, since they want to appear consistent and honest.

Back To Top
Search