Five metaphors for Brexit
Cake, war, game of poker, prison, Holy Grail… how do metaphors shape our thoughts about Brexit?
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What is tone of voice?
How written tone of voice lets brands communicate consistency, character and value.
The story of a book cover
What happened when I tried to imagine a writing book without pencils on the cover.
The mistake is the message
Donald Trump uses mistakes in English as communicative tools. Should brands be doing the same?
Why you need an older copywriter
By ignoring older copywriters’ life experience, marketers could be neglecting their most lucrative prospects.
Why copywriting is undervalued
Is copywriting seen as less valuable than design? And what can copywriters do about it?
Thirteen devilishly persuasive copywriting techniques
Forget the engagement and bring the manipulation with these thirteen killer techniques.