Copywriting lessons from Mad Men
A great infographic from Copy Hackers on the copywriting wisdom of Don Draper.
How to deal with copywriting feedback
Some thoughts on how to deal with client feedback on your copywriting.
The illustrated copywriter’s dictionary
A handy guide to over 50 of the copywriter’s most trusted friends.
Sell on benefits, but which ones?
The benefits that seem most obvious aren’t always the most powerful.
No-one buys alone
Psychologists picture us making decisions alone, but we hear many other voices when we decide to buy.