Too much information?
Should copywriters immerse themselves in information, or is ignorance a strength?
You are a storyteller… sometimes
‘Storytelling’ as a description is overused, but that doesn’t meant storytelling is dead.
What really makes a good story?
Storytelling is one of the most popular techniques of marketing communication. But what really makes a good story?
The consumer is your husband
The lack of female creatives is bad news commercially as well as morally.
Sell on features, not benefits
Sometimes, the old adage about benefits v features just doesn’t apply.
