Blog

Good enough is good enough Good enough is good enough

Building a ‘personal brand’ can be stressful. Sometimes, it’s OK just to show up.

Meta copywriting: brilliant but risky Meta copywriting: brilliant but risky

Writing self-referential copy can be arresting, but at the price of emotion.

Listen to the silent Listen to the silent

Why do we see introversion as a weakness, not a strength?

My fitness friend My fitness friend

How great UX copywriting becomes part of the product, rather than just describing it.

Five metaphors for Brexit Five metaphors for Brexit

Cake, war, game of poker, prison, Holy Grail… how do metaphors shape our thoughts about Brexit?

Special offer on ‘Copywriting Made Simple’ ebook Special offer on ‘Copywriting Made Simple’ ebook

Get ‘Copywriting Made Simple’ for just £1.99 – but act fast.

Beanz meanz memoriez Beanz meanz memoriez

How an image intended to discourage led me down memory lane.

What is tone of voice? What is tone of voice?

How written tone of voice lets brands communicate consistency, character and value.

Divide and rule Divide and rule

Using divisive authority figures to encourage the reader to disobey.