Building a ‘personal brand’ can be stressful. Sometimes, it’s OK just to show up.
Writing self-referential copy can be arresting, but at the price of emotion.
How great UX copywriting becomes part of the product, rather than just describing it.
Cake, war, game of poker, prison, Holy Grail… how do metaphors shape our thoughts about Brexit?
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How written tone of voice lets brands communicate consistency, character and value.