Nuts about commas
The comma may seem insignificant, but its presence or absence can transform the meaning of a sentence.
Cut your client some slack
Clients’ behaviour gets a lot of bad press from freelances and service providers generally. But before we rush to judgement, we should walk a mile in the client’s shoes.
How to sell like Don Draper
The expertise of Don Draper in Mad Men shows us that making a sale is about appealing to customers through the most powerful emotional hooks – love and security as opposed to independence, creativity or popularity.
Top ten tips for writing social media checklists
Ten top tips to help you create a winning list of top social-media tips.
Is metacopy better copy?
Metacopywriting, or writing text that refers to the content or nature of the marketing message, is an arresting but high-risk tactic. This article weighs up the pros and cons.
What’s your advice worth?
Most service providers are obliged to give some unpaid consultancy to their prospective clients, usually in a proposal, in order to close a sale. But how far should you go in sharing your valuable knowledge for free?
Ten unwanted guests at the marketing party
Ten marketing partygoers you don’t want to meet – or to become.
Freelancers: it’s not about you
For freelancers, the most important thing is a positive outcome for the project – not the chance to show off some smarts. Humility can be a valuable asset.
Could Twitter hurt your reputation?
Most people take a pretty relaxed attitude to the content they post at Twitter. But is this the right approach if you’re looking to promote yourself professionally online?
Why you lost that client… and why it doesn’t matter
There are many reasons why clients move on – and just as many reasons not to get too upset about it.