Five metaphors for Brexit
Cake, war, game of poker, prison, Holy Grail… how do metaphors shape our thoughts about Brexit?
How to market to Generation X
Enough about millennials already. Here’s some advice on reaching those of my generation.
Remain’s seven big marketing mistakes
Seven mistakes that stopped Remain’s message about the EU getting through.
A new story for Labour
Some thoughts on Labour’s failure to tell a compelling story in 2015, and how to put it right.
For want of a word
How a tiny copy tweak could have saved the #lastsummer campaign from a social-media beasting.
You are a storyteller… sometimes
‘Storytelling’ as a description is overused, but that doesn’t meant storytelling is dead.
How to tell your freelance story
Using storytelling to promote yourself, build confidence and visualise the future.
What really makes a good story?
Storytelling is one of the most popular techniques of marketing communication. But what really makes a good story?
What is brand storytelling, anyway?
I don’t know quite what ‘brand storytelling’ means, and I’m not sure anyone else does either.