Why copywriting is undervalued
Is copywriting seen as less valuable than design? And what can copywriters do about it?
7 reasons copywriters should blog
Blogging is a great way to develop your skills and grow your business.
Why you should write your own blog
Blogging is a special kind of writing, and one that shouldn’t be outsourced.
How to guest post on a blog
Guesting on a blog is a great way to gain exposure and SEO benefit. Here’s how to get the most from it.
The real price of cheap content
The quality of online content determines its value to a business. So why economise when quick, cheap content services can only compromise quality?
How to plan your user’s online journey
Your user’s online journey begins long before they arrive at your site, and continues after they leave. Here are some ideas for planning and optimising your user’s path to purchasing.