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Why rankings matter

Why rankings matter

Ranking isn’t the only thing you should focus on, but it is important.

Google indexes the human mind

Google indexes the human mind

Google is to index our innermost thoughts, desires and memories, opening up exciting new functionality.

SEO in 5 minutes

SEO in 5 minutes

A five-minute guide to the essentials of SEO.

Google Instant, keyword order and the long tail

Google Instant allows users to click away from their search with only part of the search term entered, with potentially important consequences for long-tail phrases.

How to plan your user’s online journey

How to plan your user’s online journey

Your user’s online journey begins long before they arrive at your site, and continues after they leave. Here are some ideas for planning and optimising your user’s path to purchasing.

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