Why you should write your own blog
Blogging is a special kind of writing, and one that shouldn’t be outsourced.
Google indexes the human mind
Google is to index our innermost thoughts, desires and memories, opening up exciting new functionality.
Google Instant, keyword order and the long tail
Google Instant allows users to click away from their search with only part of the search term entered, with potentially important consequences for long-tail phrases.
Content spinning to avoid duplicate content penalties
Content spinning is the practice of reworking online articles to create variants of the same content that search engines see as unique. This article explains how to do it.
Google, social search and the future of online PR
The future of search marketing depends on Google’s ability to sift through the spam, in social media and elsewhere. Louis Venter of Mediavision looks in to his crystal ball.
How to plan your user’s online journey
Your user’s online journey begins long before they arrive at your site, and continues after they leave. Here are some ideas for planning and optimising your user’s path to purchasing.