Is marketing bad for us, and our society?
Tone of voice should be consistent throughout the customer experience, but marketers tend to look for easier wins.
In ‘They Live’, aliens subjugate humans with subliminal messages of consumption and conformity. Just like marketers?
Marketers are just as prone to flawed decision-making as everyone else. This post looks at the way in which some common cognitive biases affect marketing decisions.
Metacopywriting, or writing text that refers to the content or nature of the marketing message, is an arresting but high-risk tactic. This article weighs up the pros and cons.
Ten marketing partygoers you don’t want to meet – or to become.
Human beings are very bad at making balanced, rational decisions. Here are some of the biases that copywriters can exploit to make a sale.
Metaphors can make your meaning clearer, but they can also obscure it. This guide explains how to use them for more effective copywriting.
The Apple iPad is sure to change the way digital marketers reach certain segments, or promote certain products.