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Agents of conformity?

Agents of conformity?

In ‘They Live’, aliens subjugate humans with subliminal messages of consumption and conformity. Just like marketers?

Marketing with 20:20 vision

Marketing with 20:20 vision

Marketers are just as prone to flawed decision-making as everyone else. This post looks at the way in which some common cognitive biases affect marketing decisions.

How to use weasel words to bend the truth

How to use weasel words to bend the truth

Weasel words are used to plant an idea in readers’ minds that is bigger than the actual claim being made. Working from vague, indeterminate facts (or no facts at all), you can generate perceptions that may be completely at odds with reality, without making a definite, absolute or concrete claim that could be open to challenge.

How to write effective case studies

Case studies are a great way to showcase your skills, experience and approach to projects. This guide explains how to create concise, effective case studies.

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