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Google Instant, keyword order and the long tail

Google Instant allows users to click away from their search with only part of the search term entered, with potentially important consequences for long-tail phrases.

What is PPC brand bidding?

What is PPC brand bidding?

Brand bidding is the practice of running PPC (AdWords) ads to appear when a competitor’s brand is searched for. This article explains why it’s a problem for brand owners, and what they can do in response.

What’s your advice worth?

Most service providers are obliged to give some unpaid consultancy to their prospective clients, usually in a proposal, in order to close a sale. But how far should you go in sharing your valuable knowledge for free?

Do copywriters need a new name?

Do copywriters need a new name?

Is the term ‘copywriter’ becoming less useful in the age of content mills? Do we need a new way to differentiate ‘content creation’ from ‘content consultancy’?

SEO: The gardener’s perspective

SEO: The gardener’s perspective

What could Alan Titchmarsh or Monty Don teach students of SEO? Quite a lot, as it turns out – great SEOaks from tiny acorns grow. Read on to learn about the parallels between cultivating plants and cultivating links.

In defence of SEO copywriting

The value of SEO and specialist online copywriting is often questioned. But the nature of the online experience means that particular approaches are required if commercial benefits are to be realised.

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