Don’t be ashamed of your brand values
Sellotape’s latest slogan centres on creativity and inspiration. But are those the brand’s true values?
How much is enough?
How can freelancers reconcile the need to build a business with the desire for a simpler, less driven life?
Tinker, tailor, soldier, copywriter
You’d be surprised what jobs freelance copywriters have had – and what a positive difference it makes to their copywriting.
Heart of the matter
The most effective headlines get right to the heart of the product’s appeal for maximum emotional impact. Here’s an analysis of one that doesn’t.
This is a grumpy contrarian blog post
This is a grumpy contrarian blog post about some aspect of marketing or advertising.
The power of long copy
The astonishingly unorthodox packaging used by Kiehl’s is a lesson in how and when long copy can add major impact.
How times change
Technology has worked wonders over the last 25 years. Here’s my look at some changes in work, music, computers and games.
Behind the digital mask
It’s become the norm to create a shining online persona for ourselves. But should we look before we leap into self-promotion?
Police slogans on trial
UK police forces stand accused of having ‘meaningless’ slogans. Is there a charge to answer?