Tone of voice and customer experience
Tone of voice should be consistent throughout the customer experience, but marketers tend to look for easier wins.
What business people really think of Twitter
Everyone’s on Twitter now. But what do the late adopters really think about it?
How to sell like Dom Cobb in Inception
Inception imagines a world where people can enter someone else’s dream and implant an idea. But maybe that’s not so different from what copywriters and marketers do…
Agents of conformity?
In ‘They Live’, aliens subjugate humans with subliminal messages of consumption and conformity. Just like marketers?
My most loved and hated words
Which words do you love and hate? Here are ten of my most and least favourite words.
The real price of cheap content
The quality of online content determines its value to a business. So why economise when quick, cheap content services can only compromise quality?
On funky copywriting
Funky copywriting takes an informal, offbeat and informal tone in order to generate rapport with readers. But it needs to be done with care, and at the right time.
Brummie slang of my youth
‘Doss’, ‘bab’, ‘bosting’ and ‘chobble’ – if you’ve ever wondered what such words could possibly mean, this post is for you.
Evolution of a freelance website
A post tracing the evolution of the ABC website over the last eight years.