Blog Archives - Page 12 of 27

Digital and social · Tone of voice

Why I don’t swear on Twitter

Many Tweeters use strong language, but I’m not one of them. Here’s why.

Tom Albrighton

July 3, 2012

Branding · Tone of voice

Whose tone of voice is it anyway?

Brand tone of voice is a blend of the writer’s voice and the client’s. So who really owns it?

Tom Albrighton

June 27, 2012

Copywriting

Say one thing well

The most effective copy says just one thing, and says it well.

Tom Albrighton

June 1, 2012

Music

Top 20 fake 80s tracks

My top 20 tracks by modern artists working in 80s styles.

Tom Albrighton

May 27, 2012

Music

Top 20 real 80s tracks

Twenty of my favourite songs from the 1980s.

Tom Albrighton

May 27, 2012

Digital and social

Aggro down the Old Twitter

Exploring the problem of Twitter arguments via a pub metaphor.

Tom Albrighton

May 25, 2012

Digital and social · Fun

12 new Twitter buzzwords

Twelve made-up buzzwords you can use to impress your friends.

Tom Albrighton

May 10, 2012

Branding · Digital and social

Long live the consumer

Apparently the consumer, like traditional marketing, is dead. Or is she?

Tom Albrighton

May 3, 2012

Freelancing

The joy of working alone

Why I’ve never missed the hustle and bustle of the nine-to-five.

Tom Albrighton

April 27, 2012

Copywriting reviews · Tone of voice

Bigots write bad

A look at how Core Issues Trust’s intolerant agenda resulted in some really awful creative.

Tom Albrighton

April 13, 2012

Copywriting · Copywriting reviews · Tone of voice

Styles of the unexpected

On the limits of clarity and the possibilities of ambiguity.

Tom Albrighton

April 10, 2012

Fun

Why men love me for being ugly

Why I totally sympathise with Samantha Brick.

Tom Albrighton

April 3, 2012