Blog Archives - Page 13 of 27

Digital and social

The madness of QR codes

Why using QR codes in traditional advertising just doesn’t make sense.

Tom Albrighton

March 30, 2012

Digital and social

My greatest blogging hits (and misses)

A compilation of my most and least successful blog posts.

Tom Albrighton

March 26, 2012

Copywriting · Tone of voice

Dennis Waterman’s pathetic passives

The actor’s remarks on domestic violence highlight the evasive use of the passive case.

Tom Albrighton

March 20, 2012

Copywriting · Copywriting reviews

Healthy copywriting from 38 Degrees

An analysis of 38 Degrees’ poster campaign criticising the NHS reforms.

Tom Albrighton

March 19, 2012

Digital and social

25 great Twitter disclaimers

Strong opinions need a strong disclaimer. Get some inspiration here.

Tom Albrighton

March 12, 2012

Branding

The NNF rebrand and creative talent

My thoughts on the Norfolk & Norwich Festival rebrand, which went to an agency from Colchester.

Tom Albrighton

March 8, 2012

Digital and social

A post from the future

How web content might look a few years from now.

Tom Albrighton

March 6, 2012

SEO

Why rankings matter

Ranking isn’t the only thing you should focus on, but it is important.

Tom Albrighton

February 28, 2012

Fun

The Toast Plate

A revolutionary device created specifically for the serious toast eater.

Tom Albrighton

February 23, 2012

Branding · Copywriting

Why marketing is evil

Is marketing bad for us, and our society?

Tom Albrighton

February 23, 2012

Branding · Tone of voice

Why no ads for the olds?

Why does so little advertising target older people effectively?

Tom Albrighton

February 8, 2012

Copywriting · Tone of voice

Buy this, it’s perfect

Exaggeration is the default mode of expression for a lot of copywriting. Is there a better way?

Tom Albrighton

January 24, 2012