Copywriting for sale
On the copywriting possibilities of ‘for sale’ signs.
I am a copywriter
A graphic on what it means to be a copywriter.
Narcissism on the net
Why web celebrities make a packet out of talking about themselves. A guest post from Alastaire Allday.
An honest look at content marketing
A clear-eyed look at what it takes to climb the content mountain.
Meat-free messages
How Quorn markets its meat-free mince by avoiding the ‘vegetarian’ angle.
How to value content as an asset
Content creation is often regarded as a marketing overhead.
A sprinkling of seasonal songs
Ten Christmas songs – some I like, and a few I don’t…
Why you should write your own blog
Blogging is a special kind of writing, and one that shouldn’t be outsourced.