Misplaced apostrophe at Sainsbury’s
While eating last night’s leftovers I noticed this copy on the side of a Sainsbury’s orange-juice carton (click image to view full-size):
All the words are OK, but the apostrophe is misplaced. The heading should say:
What is ‘made from concentrated’ juice?
As it stands, it wrong-foots the reader – you think it might be asking what is made from concentrated juice, rather than explaining what ‘made from concentrated’ juice is.
A good example of how a little punctuation slip can undermine clarity. (Even at a major supermarket…)
Tags: apostrophes, made from concentrate, made from concentrated, orange juice, punctuation, Sainsbury's