Copywriting for empathy
Generating empathy means gently alluding to shared ideas or experiences – not corporate boasting.
Lessons from a master copywriter
Experienced writers can teach you a lot. But so can inexperienced ones.
Divisive copywriting
Sometimes, striking the right tone of voice is about deciding who you care about – and who you don’t.
5 tips for self-promotional list posts
Want to promote yourself? Write a list post using these five handy tips. Written by me.
Guardian copywriting Q&A tomorrow
I’m taking part in another Guardian Careers Q&A on ‘How to break into copywriting’ tomorrow.
Google indexes the human mind
Google is to index our innermost thoughts, desires and memories, opening up exciting new functionality.
How to guest post on a blog
Guesting on a blog is a great way to gain exposure and SEO benefit. Here’s how to get the most from it.
Is hypnotic copywriting possible?
Could copywriting use the techniques of hypnosis and NLP to persuade the reader?
