Tag: change

Why you lost that client… and why it doesn’t matter

There are many reasons why clients move on – and just as many reasons not to get too upset about it.

Twitter, transience and truthfulness Twitter, transience and truthfulness

Most Twitter users keep their posts upbeat and positive. But is a relentlessly sunny worldview really truthful?

Marketing, copywriting and the instinct for balance

Politicians appeal to our instinct for balance with their change agendas. As a marketer or copywriter, you can do the same thing.