There are many reasons why clients move on – and just as many reasons not to get too upset about it.
Why you lost that client… and why it doesn’t matter
Twitter, transience and truthfulness
Most Twitter users keep their posts upbeat and positive. But is a relentlessly sunny worldview really truthful?
Marketing, copywriting and the instinct for balance
Politicians appeal to our instinct for balance with their change agendas. As a marketer or copywriter, you can do the same thing.