Why I feel this year’s John Lewis Christmas ad is a missed opportunity.
Tag: John Lewis
Why I don’t like Buster the Boxer
Just what are the John Lewis Christmas ads?
A look at the 2015 John Lewis Christmas ad and how the creative strategy behind the ads has developed over the years.
What really makes a good story?
Storytelling is one of the most popular techniques of marketing communication. But what really makes a good story?
Never knowingly understood
Why John Lewis’ attempt to revise and qualify their slogan ‘Never Knowingly Undersold’ was probably a mistake.