Tag: personal branding

Good enough is good enough Good enough is good enough

Building a ‘personal brand’ can be stressful. Sometimes, it’s OK just to show up.

Say one thing well Say one thing well

The most effective copy says just one thing, and says it well.

Behind the digital mask Behind the digital mask

It’s become the norm to create a shining online persona for ourselves. But should we look before we leap into self-promotion?