How Boots shifted its values by adding one word to its brand tagline.
What a difference a word makes
Copywriting for empathy
Generating empathy means gently alluding to shared ideas or experiences – not corporate boasting.
How to write a company tagline
Writing a tagline for your company can be a good way to add character to your brand, differentiate yourself and communicate benefits. This article looks at some of the main types of taglines, and the pros and cons of each, and discussed the special case of B2B taglines.