I don’t know quite what ‘brand storytelling’ means, and I’m not sure anyone else does either.

Brand tone of voice is a blend of the writer’s voice and the client’s. So who really owns it?

The most effective copy says just one thing, and says it well.

My thoughts on the Norfolk & Norwich Festival rebrand, which went to an agency from Colchester.

Before you approach customers, you should know the particular value and benefit you offer them.

Are deliberately clunky and unusual slogans more memorable?

The value of SEO and specialist online copywriting is often questioned. But the nature of the online experience means that particular approaches are required if commercial benefits are to be realised.