I don’t know quite what ‘brand storytelling’ means, and I’m not sure anyone else does either.
What is brand storytelling, anyway?
Whose tone of voice is it anyway?
Brand tone of voice is a blend of the writer’s voice and the client’s. So who really owns it?
The NNF rebrand and creative talent
My thoughts on the Norfolk & Norwich Festival rebrand, which went to an agency from Colchester.
Know your B2B value proposition
Before you approach customers, you should know the particular value and benefit you offer them.
In defence of SEO copywriting
The value of SEO and specialist online copywriting is often questioned. But the nature of the online experience means that particular approaches are required if commercial benefits are to be realised.