Tag: Digital and social

Why I’m not a sharent Why I’m not a sharent

Posting intimate details of your children online violates their future privacy.

Divisive copywriting Divisive copywriting

Sometimes, striking the right tone of voice is about deciding who you care about – and who you don’t.

Behind the digital mask Behind the digital mask

It’s become the norm to create a shining online persona for ourselves. But should we look before we leap into self-promotion?

What business people really think of Twitter What business people really think of Twitter

Everyone’s on Twitter now. But what do the late adopters really think about it?

The real price of cheap content The real price of cheap content

The quality of online content determines its value to a business. So why economise when quick, cheap content services can only compromise quality?

Top ten tips for writing social media checklists

Ten top tips to help you create a winning list of top social-media tips.

Ten unwanted guests at the marketing party Ten unwanted guests at the marketing party

Ten marketing partygoers you don’t want to meet – or to become.

Could Twitter hurt your reputation? Could Twitter hurt your reputation?

Most people take a pretty relaxed attitude to the content they post at Twitter. But is this the right approach if you’re looking to promote yourself professionally online?

Where next for SEO? Where next for SEO?

Current search marketing practices, such as article marketing, are clearly unsustainable. But how will search evolve in the future?