Tag: slogans and taglines

In praise of simple copywriting In praise of simple copywriting

Often, the best copywriting ideas are the simplest. But it takes courage to use them
Marketing, copywriting and the instinct for balance

Politicians appeal to our instinct for balance with their change agendas. As a marketer or copywriter, you can do the same thing.

Why cutting copy can be more important than writing it Why cutting copy can be more important than writing it

The pain of deleting your precious words can be intense. But it’s also essential.