Tag: sunk costs

Thirteen devilishly persuasive copywriting techniques Thirteen devilishly persuasive copywriting techniques

Forget the engagement and bring the manipulation with these thirteen killer techniques.

On not being paid On not being paid

As a freelancer, how should you respond when customers decide not to pay?
Marketing with 20:20 vision Marketing with 20:20 vision

Marketers are just as prone to flawed decision-making as everyone else. This post looks at the way in which some common cognitive biases affect marketing decisions.