Donald Trump uses mistakes in English as communicative tools. Should brands be doing the same?
The mistake is the message
Dennis Waterman’s pathetic passives
The actor’s remarks on domestic violence highlight the evasive use of the passive case.
Waitrose’s recipe for poor copywriting
Waitrose’s food may be delicious, but the copy on these two products’ packaging leaves a very sour taste.
How to define your brand’s tone of voice
Maintaining a consistent tone of voice across all types of written communication is essential. This introduction covers the basics of developing a written tone of voice for a brand.
Nuts about commas
The comma may seem insignificant, but its presence or absence can transform the meaning of a sentence.
Five grammar rules it’s OK to break
Are rules made to be broken? When it comes to grammar, some are, and some aren’t.