Donald Trump uses mistakes in English as communicative tools. Should brands be doing the same?
The actor’s remarks on domestic violence highlight the evasive use of the passive case.
Waitrose’s food may be delicious, but the copy on these two products’ packaging leaves a very sour taste.
Maintaining a consistent tone of voice across all types of written communication is essential. This introduction covers the basics of developing a written tone of voice for a brand.
The comma may seem insignificant, but its presence or absence can transform the meaning of a sentence.
Are rules made to be broken? When it comes to grammar, some are, and some aren’t.