Tag: McDonald’s

Divisive copywriting Divisive copywriting

Sometimes, striking the right tone of voice is about deciding who you care about – and who you don’t.

How to write a company tagline How to write a company tagline

Writing a tagline for your company can be a good way to add character to your brand, differentiate yourself and communicate benefits. This article looks at some of the main types of taglines, and the pros and cons of each, and discussed the special case of B2B taglines.