Persuasive copywriting is a matter of exploiting a number of proven, well-established principles. The principle of scarcity states that people value something more if it is in short supply.
Persuasive copywriting 5: Scarcity
How to exploit irrational decision-making
Human beings are very bad at making balanced, rational decisions. Here are some of the biases that copywriters can exploit to make a sale.
Persuasive copywriting 3: Consistency
The principle of consistency states that people align their actions with their clear commitments. Once they’ve made a public or explicit commitment, they tend to stick to it, since they want to appear consistent and honest.
Persuasive copywriting 2: Social proof
Copywriters can exploit the principle of social proof by positioning a product or service as the choice of the majority.
Persuasive copywriting 1: Liking
The principle of liking can be exploited to persuasive effect by setting up a rapport with the reader.