Tag: SEO

How to guest post on a blog How to guest post on a blog

Guesting on a blog is a great way to gain exposure and SEO benefit. Here’s how to get the most from it.

What business people really think of Twitter What business people really think of Twitter

Everyone’s on Twitter now. But what do the late adopters really think about it?

The real price of cheap content The real price of cheap content

The quality of online content determines its value to a business. So why economise when quick, cheap content services can only compromise quality?

Evolution of a freelance website Evolution of a freelance website

A post tracing the evolution of the ABC website over the last eight years.

The types of copywriter and copywriting

The term ‘copywriting’ is a broad church – there are lots of copywriting specialisations, and lots of types of copywriter. This article explains the main ones.

Google Instant, keyword order and the long tail

Google Instant allows users to click away from their search with only part of the search term entered, with potentially important consequences for long-tail phrases.

What is PPC brand bidding? What is PPC brand bidding?

Brand bidding is the practice of running PPC (AdWords) ads to appear when a competitor’s brand is searched for. This article explains why it’s a problem for brand owners, and what they can do in response.

Content spinning to avoid duplicate content penalties Content spinning to avoid duplicate content penalties

Content spinning is the practice of reworking online articles to create variants of the same content that search engines see as unique. This article explains how to do it.

What’s your advice worth?

Most service providers are obliged to give some unpaid consultancy to their prospective clients, usually in a proposal, in order to close a sale. But how far should you go in sharing your valuable knowledge for free?